Collaborative articles | LinkedIn Help (2024)

FAQs

How to answer collaborative articles on LinkedIn? ›

After experimenting with collaborative articles, my verdict is that if you have enough expertise to contribute to these articles, you likely have enough expertise to create and share your own content through more effective LinkedIn mediums like short-form posts and newsletters (like the one you're currently reading).

Even if your connection does not have contributor access, they can still read and engage with the collaborative article. If they are interested in becoming a contributor, they can request for an invite to contribute by liking and reacting to the collaborative article.

Over time, consistently publishing high-quality articles can help you develop a strong personal brand that sets you apart from others in your field. Feedback and engagement: LinkedIn articles provide an opportunity for readers to engage with your content through comments, likes, and shares.

Click the categories on the right side of the page to explore collaborative articles of a particular skill. Search for skill-related keywords or specific 'how-to' questions in the LinkedIn search bar to find relevant skills page or collaborative articles.

LinkedIn has invited a select group of experts to contribute insights within these articles. LinkedIn identifies members who are likely to be experts in a certain topic based on their work experience, skills proficiency, and prior engagement on the platform.

1 – LinkedIn Articles Usually Have Less Reach Than LinkedIn Posts. Since your posts appear in people's newsfeed, they can easily find your new posts when they open their LinkedIn. Instead for articles, you will need to also publish a new post about your article to let people know you have written one.

So, in answer to our initial question, LinkedIn articles are not dead, but they are different. To maximise the benefits of this format, it's important to incorporate them into a structured plan. Think about the way LinkedIn supports your digital marketing and make articles work as part of your broader strategy.

How do I get people to read my LinkedIn article? ›

Include images. People are more likely to read an article if it includes an image, so try to include at least one relevant photo with each piece you write. Be thoughtful about your tagging strategy. Tagging other users in your articles is a great way to get more eyes on your content, but be strategic about who you tag.

Posts may contain media (for example, photos or videos) and third-party content (for example, URL). Articles are long form, in-depth content that may be distributed to your LinkedIn connections and beyond.

In 2024, newsletters and articles are far from obsolete. They are evolving with the times, leveraging new technologies and trends to remain effective. Their ability to provide direct, personalised communication, build community, and establish authority makes them invaluable tools in the digital marketer's arsenal.

Yes, your LinkedIn articles can show up on Google, acting like digital breadcrumbs leading viewers back to your professional profile. Optimize them with relevant keywords to enhance your online visibility.

When sharing your article to the feed, tell your network why you're sharing the article and add relevant hashtags to the post. Hashtags you use regularly show up first. When you start to type a new hashtag, LinkedIn will suggest the most relevant hashtags for you to use.

Crafting a Stellar LinkedIn Comment

Understand the context to avoid potential misinterpretations. Be Genuine: Authenticity goes a long way. Avoid generic comments like “Great post!” Instead, share what specifically resonated with you. Ask Questions: Engage the author by asking a question.