As a salute to Barbie’s 65th anniversary, Mattel and Heinz UK announced the kind of unconventional collaboration that just made our heads turn: Heinz Classic Barbiecue Sauce. And no, that’s not a typo; we really did mean to say Barbiecue.
The special sauce of sorts, which is a mix of vegan mayonnaise and barbecue sauce, is the condiment mashup that none of us knew we needed — but apparently asked for. And yes, it’s Barbie pink, lest anyone not realize that the sauce you’re dipping your fries into isn’t Barbie-themed.
Heinz UK teased the sauce in an Instagram post in August of last year —alongside a bottle of the only thing that could possibly be paired with it: You guessed it, Tomato Kenchup.
In the post, Heinz asked if they should “make this dream team a reality.” Naturally, Instagram users were quick to respond that the pink condiments were, in fact, something they needed in their lives.
Among the enthusiasts who commented on the post, digital creator Kara Southall, who goes by the apropos handle @theonlywayis_pink on the social media platform, said that the condiments would “fit tight into my pink house.” While James Partridge, whose username is @jamezpartridge, said: “If you make it happen, I’ll dye my hair bright pink.”
Looks like our friend James will be booking some salon time soon.
“Barbie well and truly won the hearts of Brits all over again last year, and after seeing the reaction this sauce brought to our fans on social media, we knew we had to make it a reality,” Thiago Rapp, director of taste elevation at Heinz, said in a statement announcing the partnership. "We’re always looking for ways to innovate and give our fans what they want, and we’re thrilled to be able to bring this iconic partnership with Mattel to life.”
The sauce straight out of Barbieland gets its signature pink color from the addition of beetroot extract. Heinz suggests using it to “brighten up a burger,” both figuratively and literally, we imagine, as well as drizzling it “over a crisp salad,” which seems like a somewhat unusual choice for a BBQ sauce — but you do you, Barbie!
If you want to try the “smoky sauce of the season” Heinz is selling the first 5,000 bottles on its website starting today. The sauce will first be available exclusively in the UK and Spain; however, Heinz says it could potentially expand the offering to other markets in the future.
If you miss out on snagging a bottle online and happen to be in the across the pond or in Spain, a limited run of the condiment will be available at Tesco starting April 17th — followed by Ocado and other retailers starting in May for a suggested retail price of £3.39.
No word on when Kenchup will join the party. But it is Barbie’s world, after all. We’re just living in it.
Introducing the new limited edition Heinz Classic Barbiecue Sauce, a sensationally smooth BBQ- flavoured mayo created to celebrate the 65th Anniversary of Barbie™. It's the perfect pink pairing for burgers and brings extra smokiness to everything from chips to pizzas. Consider your summer BBQ days sorted!
To get its vibrant pink color, Heinz used a beetroot extract. They even made a Barbie-sized bottle so your own Weird Barbie and other favorite dolls can get in on the fun! The new sauce actually has nothing to do with the 2023 hit movie, though.
Heinz UK has taken their Barbi obsession to new levels... It started as a joke - "Barbieque Sauce" - but became so much more. Now Heinz UK has partnered up with Mattel to launch Barbieque Sauce and Tomato Kenchup, both products featuring Barbie's signature pink.
What Makes Pink Sauce Pink? According to the ingredient list on the Pink Sauce website, the sauce contains dragon fruit, sunflower seed oil, honey, chili, and garlic. The sauce's pink hue allegedly comes from pitaya, or red dragon fruit.
Since Mattel, Inc. sold over 350,000 of the $3 doll in its first year, the daughters had had the final word. Described as an older teenage girl "created of sturdy flesh-tone vinyl plastic," Barbie came in a black and white striped strapless swimsuit, sunglasses, earrings, and stiletto-heeled shoes.
The video usually shows a stereotypical blonde Barbie makeup transformation, followed by a series of botched cosmetic surgery procedures. Creators then end the journey by revealing their real selves and celebrating that we are all unique.
Heinz attributed the price hike to rising costs, particularly of tomatoes and energy. Tomatoes make up most of the volume of its ketchup and 36% of its Beanz. Tomato costs have more than doubled since the end of 2019, according to a spokeswoman for Heinz. Energy prices are up fourfold for Heinz.
Mattel and Heinz have teamed up to launch the limited-edition 'Heinz Classic Barbiecue Sauce'. The pink vegan mayo with BBQ sauce comes after last year's Barbie-movie craze and in time to celebrate the toy brand's 65th anniversary.
While it had that great balance of sweet, salty, and umami flavors that we know and love from Heinz, there was one ketchup that was just so classic-tasting that I couldn't stop going back for more.
Now, thanks to Heinz, the two flavors have been combined into one condiment. Rolling out to grocery store shelves in early 2024, Heinz's newest flavor of its famous ketchup is called “Pickle Ketchup,” which combines the “tangy and savory flavor” of pickles with the “unmistakable taste” of its ketchup.
The Black Garlic Ranch is described as “a unique and smooth experience, combining the mellow, deep flavor of black garlic with the creaminess of ranch.” Meanwhile, the Harissa Aioli features “a smoky roasted red pepper blend with flavorful heat.”
It sold out sometime around August 3, 2022. Chef Pii planned to mass-produce the sauce in the fall of 2022. The ingredients include water, sunflower seed oil, raw honey, distilled vinegar, garlic, dragon fruit, pink Himalayan sea salt, dried spices, lemon juice, milk and citric acid.
Pinkberry, for one, is getting in on the action with a new promotional flavor: Barbie Land Berry Pink, a combination of strawberry and dragonfruit flavors.
Salsa Rosada or Salsa Golf is a simple mix of ketchup and mayonnaise. It is extremely popular all over Colombia and South America, is served with various snacks. It taste particularly good served with seafood.
Introduction: My name is Terence Hammes MD, I am a inexpensive, energetic, jolly, faithful, cheerful, proud, rich person who loves writing and wants to share my knowledge and understanding with you.
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