How healthy is your supermarket loaf? Here are the ones to avoid (2024)

Could this be the worst thing since sliced bread? According to more and more research, ultra-processed food is at the root of much of our ill health – with the highest consumers 24 per cent more likely to suffer heart attacks and strokes, and 39 per cent more likely to develop high blood pressure.

Britain and the United States are the world’s biggest consumers of ultra-processed food, with more than half our daily calories coming from inside plastic packaging.

In a dismaying twist, researchers are now labelling bread – the backbone of the British diet – as an ultra-processed food, or UPF. This means it has been industrially manipulated to be a long way from the initial raw ingredients, and generally contains additives including preservatives, emulsifiers and stabilisers – which you couldn’t buy in your local supermarket.

More than eight in 10 loaves we buy come from the supermarket, sliced and in a plastic bag – packaging which in itself is significant according to Dr Chris van Tulleken, the author of Ultra-Processed People: The Science Behind Food that isn’t Food. Van Tulleken defines UPF as “products wrapped in plastic which contain at least one additive you don’t find in a domestic kitchen” – which, on the surface of it, includes our humble supermarket loaf.

Not all bread counts as UPF. A loaf containing just flour, salt, and yeast is simply “processed” and processed food isn’t a problem. Many of the expensive sourdoughs fit into this category.

The reality is, however, most of us don’t want to shell out a fiver for our daily bread, nor can we afford it. So what does this mean for the rest of us, who’ve spent decades buying brown bread, assuming it to be the healthy choice?

Should we be avoiding the sliced loaf altogether? Absolutely not, says dietitian Clare Thornton-Wood of the British Dietetic Association. While she agrees that freshly made food is better, in the end, it’s all about balance. “Bread is good for you,” she says. “It’s a source of fibre, calcium and B vitamins.

A wholemeal sourdough might be a great choice, if possible, but otherwise go for something that’s got a variety of grains and maybe some seeds for added nutrients and fibre.” So how does your regular supermarket loaf measure up?

Supermarket loaves rated for health and taste:

  1. Sainsbury’s Soft Multiseed Farmhouse Wholemeal Bread
  2. Tesco Wholemeal Bread
  3. Tesco Finest Wholemeal Seeds and Grains
  4. Kingsmill Tasty Wholemeal
  5. Hovis Tasty Wholemeal
  6. Sainsbury’s Medium Wholemeal
  7. Sainsbury’s Stamford Street Co Medium Wholemeal
  8. Vogel’s Soya and Linseed Loaf
  9. Co-op Wholemeal Toastie
  10. Waitrose Organic Seeded Half Bloomer
  11. Waitrose Wholemeal Farmhouse
  12. Coop Irresistible Super Seeded Farmhouse
  13. Marks and Spencer Wholemeal Seeded Farmhouse

1) Sainsbury’s Soft Multiseed Farmhouse Wholemeal Bread

£1.20, 800g

Flavour: There’s a decent bounce to this and a nutty flavour, plus crunch to the seeds.

Health: It contains palm oil, which is contentious but sustainable, and ascorbic acid (vitamin C). Otherwise, no nasties, and an excellent 4.1g fibre per slice. There are lots of seeds too – 14 per cent and four different kinds.

2) Tesco Wholemeal Bread

75p, 800g

Flavour: Not much bounce, and a faintly gritty texture. Tastes of nothing at all.

Health: It’s got mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, and a preservative, calcium propionate, in, but not palm oil. Only 2.5g fibre per slice.

3) Tesco Finest Wholemeal Seeds and Grains

£1.30, 800g

Flavour: Less bouncy than Sainsbury’s Taste the Difference loaf at the same price and delivers a smaller slice. Tastes a bit worthy – like eating bran.

Health: Includes additives such as diglycerides of fatty acids and calcium propionate, which at this price, I would hope to do without. Plus it’s only 2.8g fibre per slice.

4) Kingsmill Tasty Wholemeal

£1.30, 800g

Flavour: A pleasant smell and a nice malty edge to the flavour. I would like a bit more texture, but it’s got a very good spring.

Health: Contains an emulsifier and a preservative and only provides 2.5g fibre per slice.

5) Hovis Tasty Wholemeal

£1.39, 800g

Flavour: Smells a bit rancid and the flavour is weird too. Doesn’t have a great spring either.

Health: Contains preservatives and emulsifiers, along with 2.7g fibre – I would like to see more, particularly as the flavour’s not great.

6) Sainsbury’s Medium Wholemeal

£75p, 800g

Flavour: Very pappy, stodgy stuff, with a faintly caramel flavour.

Health: Contains mono- and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, calcium propionate, and
palm oil – so definitely a UPF loaf.

7) Sainsbury’s Stamford Street Co Medium Wholemeal

45p, 800g

Flavour: Pale looking and rather dry texture. Tastes of very little, bar a faint nuttiness.

Health: Also contains mono and diacetyl tartaric acid esters of mono- and diglycerides of fatty acids, calcium propionate and palm oil. It’s slightly lower in fat and protein than the standard Sainsbury’s version.

8) Vogel’s Soya and Linseed Loaf

£2.30, 800g

Flavour: Actually a white bread, speckled with seeds, it’s got a decent bounce and it’s not dry. The flavour is mildly seedy – I’d like more.

Health: It’s 21 per cent grains and seeds (wheat, soya, linseed) so quite a small range and 2.8g of fibre per slice. Nothing scary in the ingredients list though.

9) Co-op Wholemeal Toastie

85p, 800g

Flavour: Good bounce and a nice deep brown colour. Tastes sweet and malty.

Health: Contains emulsifiers, palm fat and calcium propionate, but the fibre content is high at 3.5g a slice, without tasting worthy.

10) Waitrose Organic Seeded Half Bloomer

£2.20, 400g

Flavour: Good and bouncy with the most intensely seeded flavour of the lot – plus it isn’t too hard or gritty.

Health: Five kinds of seeds (19 per cent) and no problematic ingredients at all.

11) Waitrose Wholemeal Farmhouse

£1.45, 800g

Flavour: Reddish gold color with a good springy texture and a faint toasty flavour. Unexceptional

Health: Contains emulsifiers, but no palm oil or preservative. However, slightly lower in fibre than most at 2.5g per slice.

12) Coop Irresistible Super Seeded Farmhouse

£1.75, 800g

Flavour: Interesting, and a good bounce. It may offer a bit too much seed for some but I like it.

Health: Contains five kinds of seeds, which is a great range, and although there are emulsifiers and palm fat, there is no preservative.

13) Marks and Spencer Wholemeal Seeded Farmhouse

£1.60, 800g

Flavour: Very seedy but a slightly dusty flavour, and bit gritty in texture.

Health: Ten types of seeds and grains, which makes up 13 per cent of the ingredients. Contains palm oil and no preservatives. The emulsifier is rapeseed lecithin, although the jury is out as to whether that is any better. On the upside, it offers 3.75g fibre per slice.

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Which is your go-to supermarket loaf? Join the conversation in the comments section below

How healthy is your supermarket loaf? Here are the ones to avoid (2024)

FAQs

How healthy are supermarket loaves? ›

Ultra-processed loaves are often low in fibre because the goodness has been refined out of the flour. And many contain additives including preservatives, emulsifiers and stabilisers, which are now being linked to conditions such as poor gut health.

Is any supermarket bread not ultra-processed? ›

Not all supermarket bread is inherently 'bad' or ultra-processed. While many supermarket breads contain additives and preservatives to enhance shelf life and texture, there are options available that prioritise whole ingredients (although food additives are deemed safe by regulatory bodies).

What is the healthiest sandwich bread? ›

To craft the healthiest sandwich, bread made from sourdough or whole grains is the best option as both are filled with fiber, vitamins, minerals, and other important nutrients. For the inside of the sandwich, you can't go wrong with vegetables and a lean protein such as tuna, turkey, or chicken breast.

How to tell if bread is ultra-processed? ›

For example, bread made from wheat flour, water, salt and yeast is a processed food. However, if emulsifiers, colourings or preservatives were added, the bread would be ultra-processed.

What is the healthiest food in the supermarket? ›

Smart Shopping
  • Lean ground turkey or chicken and skinless turkey or chicken breasts.
  • Lean meat, such as bison (buffalo) and lean cuts of pork and beef (such as round, top sirloin, and tenderloin). ...
  • Fish, such as salmon, whitefish, sardines, herring, tilapia, and cod.
  • Low-fat or nonfat dairy products.
  • Eggs.

What is the healthiest non processed bread? ›

Wholegrain and dark rye breads are less processed than white breads, for example, and they tend to have more nutrients. Ezekiel breads and authentic sourdoughs are also great options.

Why is supermarket bread so cheap? ›

The question you should be asking is "why is supermarket bread so cheap?". The answer is that the supermarket does everything it can to cut corners and produce bread as quickly and cheaply as possible. They use high-speed mixing, a ton of additives and lots more yeast.

What is the #1 healthy bread? ›

Whole grain or sprouted grain breads with minimal ingredients can be a nutrient-dense and delicious addition to a healthy diet. “Sprouted grain bread is typically higher in protein, fiber and beneficial vitamins and minerals than other breads,” says Sassos.

What are the side effects of eating too much bread? ›

When is bread not healthful? The highly processed flour and additives in white, packaged bread can make it unhealthful. Consuming too much white bread can contribute to obesity, heart disease, and diabetes. However, buying bread with the word “whole” as the first ingredient still does not guarantee a healthful product.

Is peanut butter healthy? ›

Peanut butter packs many health-promoting nutrients that benefit heart health, blood sugar, and weight management. The nut butter might help you get a good night's rest and help you feel full longer. Peanut butter can be a good companion to apples, bananas, chocolate, or simply eaten by the spoonful.

What's the healthiest thing to eat at Subway? ›

The oven-roasted turkey sub is a dietitian favorite. “The healthiest sub at Subway is a 6-inch roasted turkey sub on a whole-wheat roll,” says Lisa Andrews, RD, owner of Sound Bites Nutrition. “Add lots of shredded lettuce, tomatoes and onions to boost its antioxidant and fiber content,” she recommends.

What is the healthiest sandwich to buy? ›

Good sandwich choices include sliced deli or rotisserie chicken, turkey, ham, lean roast beef, canned salmon or tuna, nut butter, grilled tempeh or tofu, smashed cooked beans, and reduced-fat cheese.

What's the healthiest bread at Subway? ›

Which bread is the healthiest at Subway? Generally, Subway's “Hearty Multigrain” is going to be the healthiest choice. Compared to the Artisan Italian, Italian Herbs and Cheese, Jalapeño and Cheddar, Flatbreads and Wraps, it's a lower calorie option and notably has a touch more fiber and protein.

Are loaves healthy? ›

Bread can be a good source of fibre and protein

Proteins are the building blocks of our body, and also help keep us full. In addition to fibre and protein, whole grain breads are also a source of B vitamins, folate, iron, and even calcium.

Are supermarket sandwiches healthy? ›

Shop-bought bread is often high in sugar and salt. “Some shop sandwiches are higher in calories than a McDonald's quarter-pound burger! For example, an M&S chicken and smoked bacon salad sandwich contains 694 calories which is more than a Pizza Express Margherita pizza (683 calories!).

Is store bought bread healthier than homemade? ›

Store-bought bread is also often higher in sodium and contains more trans fats due to margarine and vegetable shortening. Whereas, in your homemade bread, you can use healthy unsaturated fats such as extra virgin olive oil or grapeseed oil.

Are supermarket ready meals healthy? ›

While most ready meals you can buy from any supermarket can be a quick hit to fill you up when you don't have time to cook, they often lack nutritional content. Ready meals are also typically quite cheap, and this is because the quality of the ingredients is not the best.

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