Correct storage of your Sponge Cakes is actually a very important thing for you to get the most out of your cake and one that is often done incorrectly. Based on our experience speaking with customers one of the most common mistakes made by people with Sponge Cakes is storing them in the fridge. Whilst cakes with fresh cream do need to be stored chilled, at Sponge we do not use fresh cream we use buttercream and so our cakes should be stored at an ambient room temperature.
If the cakes are stored in the fridge it makes the buttercream very hard and so rather than melt in your mouth as it should, they will stay together more and not melt into the cake as you eat it.
Another thing people don’t often realise about how to store your cake to keep it in its best condition is the importance of keeping them in an airtight container as much as possible. Circulating air is the enemy of the Sponge and it is another reason a fridge is so bad for a sponge as fridges circulate cold air constantly speeding up the drying out of the cake.
You’ll know when the cake is ready to eat as the sponge and the icing will be soft to the touch. We also add a handy sticker to the top of our cake packaging to help you know when they are ready to enjoy:
