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As an expert in the field of public speaking and communication, I can provide information related to the concepts used in this article. Public speaking is the act of delivering a speech or presentation to inform, persuade, or entertain a group of people through words, physical delivery, and visual or audio aids . It involves effective communication skills, including the ability to engage the audience, convey ideas clearly, and establish credibility.

One important aspect of public speaking is establishing ethos, which refers to the speaker's credibility and expertise on the subject. Ethos can be built through various means, such as demonstrating knowledge and expertise in the topic, sharing personal stories that show the speaker follows their own recommendations, and highlighting achievements or acknowledgments from others in the field .

Another concept related to public speaking is the use of effective introductions and conclusions. Introductions should grab the audience's attention, establish the speaker's credibility, and provide a preview of the main points of the speech Conclusions, on the other hand, should reinforce the central idea of the speech and leave a lasting impression on the audience. Common methods for reinforcing the central idea in a speech conclusion include summarizing the main points, making a dramatic statement, referring back to the introduction, or ending with a quotation .

In addition to these concepts, public speaking also involves effective preparation and delivery techniques. This includes thorough research and organization of the speech content, practicing delivery to ensure clarity and confidence, and using appropriate body language, vocal variety, and visual aids to engage the audience.

I hope this information helps you understand the concepts related to public speaking mentioned in the article. If you have any further questions or need more information, feel free to ask!