Skechers Provides Business Update on Impact of COVID-19 (2024)

Mar 18, 2020 • 8:30 am EDT

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--SKECHERS USA, Inc. (NYSE:SKX) today announced that it is temporarily closing its company-owned Skechers retail stores in North America and select European markets through March 28, 2020 and is withdrawing its first quarter 2020 guidance due to the continuing impact of the COVID-19 outbreak and the resulting uncertainty of the global retail landscape.

The temporary closure of company-owned Skechers in North America follows the earlier closures of company-owned and third-party owned stores in several severely impacted international regions.

“Given the rapidly evolving coronavirus crisis and the importance of social distancing in curbing the spread of the virus, we believe the closure of our stores is the appropriate decision for the safety of our employees, our valued shoppers, and the public at large,” said David Weinberg, chief operating officer. “We are monitoring our business and the impact of the virus in all countries and will continue to close stores as we feel needed.”

“When we provided first quarter guidance during our fourth quarter earnings call on February 6, 2020, we stated that our estimates could materially change if the situation worsened,” began John Vandemore, chief financial officer of Skechers. “With the outbreak spreading more broadly across the globe, it is apparent that the situation has deteriorated considerably. As a result, we have decided to withdraw our guidance as we are unable to reliably quantify the impact of the COVID-19 outbreak on our future financial results. We plan to provide more information during our first quarter earnings call.”

Mr. Vandemore continued: “While the full impact and duration of the COVID-19 outbreak is unknown, we believe the strength of our brand, and our solid balance sheet, will enable us to weather this disruption. In the meantime, we are focused on the health and safety of our employees, partners and customers during this uncertain time.”

About SKECHERS USA, Inc.

Based in Manhattan Beach, California, Skechers designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,550 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.

Reference in this press release to “Sales” refers to Skechers’ net sales reported under generally accepted accounting principles in the United States. This announcement also contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; the disruption of business and operations due to the coronavirus; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Company Contact:
David Weinberg
Chief Operating Officer
John Vandemore
Chief Financial Officer
SKECHERS USA, Inc.
(310) 318-3100

Press:
Jennifer Clay
Vice President, Corporate Communications
SKECHERS USA, Inc.
(310) 318-3100

Investor Relations:
Andrew Greenebaum
Addo Investor Relations
(310) 829-5400

Source: SKECHERS USA, Inc.

Released Mar 18, 2020 • 8:30 am EDT

Skechers Provides Business Update on Impact of COVID-19 (2024)

FAQs

How does Skechers empower their workers? ›

EMPLOYEES. We treat all of our employees with professionalism and dignity – and we've provided compliance guidelines and resources to make sure that they can express their concerns regarding any ethical matters. This includes our Whistleblower Policy and a confidential resource to report any issues.

Are Skechers doing well? ›

Q1 marked the first time the company hit over $2 billion in quarterly sales. This was a 10% increase from Q1 sales in 2022. By the end of 2023, Skechers predicts reaching $8 billion in sales, and they continue to see growth on the horizon.

How did COVID 19 change business? ›

The COVID-19 pandemic disrupted businesses across the United States. Some businesses adjusted to the pandemic by increasing telework, adding workplace flexibilities, or changing pay.

What does Skechers do for the community? ›

ENGAGING WITH OUR COMMUNITIES

16 million pairs of new shoes to children in need worldwide through its BOBS charity program. The shoes support Head Start programs, education foundations, homeless shelters, disaster relief and 501(c)(3) nonprofit organizations.

Who is Skechers' biggest competitor? ›

Skechers USA Inc: Competitors
  • NIKE Inc Headquarters. 79,400. $51.4B.
  • adidas AG Headquarters. Germany. 58,564. $23.2B.
  • VF Corp Headquarters. 19,500. $10.5B.
  • Puma SE Headquarters. Germany. 18,420. $9.3B.

What is Skechers' strategy? ›

Skechers strategically positions itself as a brand that offers value for money. By providing quality footwear at accessible price points, the brand caters to a broad consumer base. If we talk globally, the brand has a commercial network with more than 900 points of sale that are spread over more than 168 countries.

What are Skechers weaknesses? ›

Skechers' Weaknesses

High dependency on the footwear segment, limited category diversification. Reliance on fashion trends and consumer preferences. Low brand awareness in some international markets with expansion opportunity. Product safety issues and recalls in the past.

Are Skechers for older people? ›

Best for Stability: Skechers Arch Fit 2.0

Stability is crucial for seniors, especially when it comes to footwear. Designed with advanced arch support technology and a secure fit, this shoe provides an excellent option for those who prioritize balance and support.

What is the future of Skechers? ›

Looking Ahead. Backed by the progress in fiscal 2023, SKX is optimistic about its targets for fiscal 2024. It is working on strategic initiatives and global collaborations. It aims sales to be between $8.6 billion and $8.8 billion and net earnings per share in the $3.65-$3.85 range.

What did COVID-19 do to small businesses? ›

Respondents that had temporarily closed largely pointed to reductions in demand and employee health concerns as the reasons for closure, with disruptions in the supply chain being less of a factor. On average, the businesses reported having reduced their active employment by 39% since January.

How has COVID-19 affected organizations? ›

Many businesses across the country saw their supply chains interrupted, demand for their products and services decline, shortages in supplies and inputs, and government-mandated closures. At the same time, the federal government implemented programs designed to help keep employees on payrolls.

What are the impacts of COVID-19? ›

The results show that there are seven major areas that have been negatively affected by the COVID-19 pandemic: health, social vulnerability, education, social capital, social relationships, social mobility, and social welfare.

Why is Skechers doing so well? ›

Analysts and company leadership attribute the brand's success to a strategy built around constant innovation and a diverse array of footwear products. Sam Poser, a footwear and apparel analyst at Williams Trading, said Skechers is navigating choppy waters better than its rivals.

What is Skechers best known for? ›

Skechers designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children.

What is the unique selling point of Skechers? ›

Whilst giants such as Nike and Adidas have focused on expanding their lines and diversifying their product bases with performance-led athletics and excellence in mind, Skechers have honed their USP on three key elements to stand out: Culture, comfort, and catering to a multitude of both styles and lifestyles.

What are the core values of Skechers? ›

Established by the Greenberg family in 1992 in a Southern California beach community, Skechers was founded on inclusivity, diversity, respect and entrepreneurial spirit.

What is the competitive advantage of Skechers? ›

Competitive Landscape

Skechers operates in a highly competitive industry, facing off against giants like Nike, Adidas, and Under Armour. However, Skechers has carved out a niche for itself by focusing on comfortable, affordable footwear with a broad appeal.

Why you are interested to working with Skechers? ›

The products are innovative and the team is passionate about their work. I believe that this company has a lot of potential to grow and I want to be a part of that growth. Good luck with your Interview at Skechers.

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