The Art of Sales Analytics: Effective Sales Dashboard Examples (2024)

Sales analytics play a crucial role in monitoring and improving sales performance. Organizations rely on sales dashboards to make sense of the vast amount of sales data. These visual representations provide real-time insights into key sales metrics. Consequently, it allows sales teams to track progress, identify trends, and make data-driven decisions.

With sales dashboards, you can be the Da Vinci of decision-making, strategizing your way to success.

But wait.

Have you ever wondered how to turn boredom-inducing spreadsheets into a symphony of success?

You have come to the right place.

We’re about to dissect dashboards that make pie charts cooler than ice cream. From revenue rockets to conversion carousels, prepare to be schooled in the art of visualizing victories.

We will explore some effective sales dashboard examples that showcase the art of sales analytics. Concurrently, delve into the key components and visualizations that make these dashboards effective in driving sales success.

This sales analytics journey will make you fall in love with numbers all over again.

Table of Content:

1. What is a Sales Dashboard?
2. Real-Life Sales Dashboard Examples
3. Best Charts for Sales Dashboard
4. How to Create Charts for Sales Dashboard in Excel?
5. Wrap Up

What is a Sales Dashboard?

A sales dashboard is a visual representation of sales data. It provides a graphical view of important metrics allowing salespeople to filter information based on different periods. Integrating the dashboard with a CRM system can benefit non-sales departments like marketing. Moreover, choosing relevant key metrics and using a CRM platform ensures accuracy and integration with sales software.

Real-Life Sales Dashboard Examples

Example 1

The sales dashboard example below is centered on various sales metrics. It provides a concise overview of current and past sales, allowing for easy comparison.

Example 2

The sales dashboard below consists of a Multi-Axis Line Chart and a Pareto Chart. These visualizations indicate how strong your business performance is.

Best Charts for Sales Dashboard

Like a perfectly tailored suit, the right charts can make your sales dashboard stand out. Consequently, empowers you to conquer the sales universe. Here are some charts that will transform your sales game from zero to hero.

• Sankey Diagram

A Sankey Diagram is a flow diagram that visualizes data flow through a system. It uses arrows of different widths to represent the quantity or value of the flow at each stage. The width of the arrows is proportional to the amount represented.

Sankey diagrams provide a clear and intuitive way to analyze and understand flow patterns. At the same time, identify areas of inefficiency or improvement.

Example

Assume you have online store sales data below.

You can map this data on a Sankey Chart, as shown below.

• Sunburst Chart

A Chart displays hierarchical data using concentric circles. Each circle segment represents a category or subcategory. The innermost circle shows the main category and the subsequent rings show subcategories. The size of each segment corresponds to its proportion within the whole, and colors help to differentiate segments.

A Sunburst Chart is useful for visualizing the composition and proportion of data at different hierarchical levels. Therefore, you can use it to show the breakdown of sales by region, as in the example below.

Below is the Chart visualization of the sales data above.

• Multi-Axis Line Chart

A Multi-Axis Line Chart utilizes multiple axes, providing greater flexibility in displaying and comparing data. Like other multiple or stacked line charts, it allows for representing different data sets. However, the distinct feature of a Multi-Axis Line Chart lies in its ability to accommodate multiple axes. Consequently, it enables the visualization of diverse data structures such as labels and axis positions.

This interactive chart is particularly useful when showcasing data with varying scales is needed. Or when different data series require separate axes for accurate interpretation.

Example

Let’s say you have order, sales, and profit data as in the table below.

You can visualize this data on a Multi-Axis Line Chart, each category with its own axis.

• Trend Chart

A Trend Chart shows the direction and magnitude of change over a specific period. It consists of a horizontal axis representing time and a vertical axis representing the measured variable. The data points are plotted on the chart. Then, a line or curve is drawn connecting these points to illustrate the trend.

Example

Assume you have the revenue data table below.

You can visualize this data on a Trend Chart, as shown below, to make gleaning insights easy.

• Radar Chart

A Radar Chart is a graphical representation of multivariate data on a two-dimensional plane. It consists of a series of spokes, or radii, that extend from a central point, creating a polygonal shape. This chart is particularly useful for comparing different categories’ relative performance or characteristics across multiple dimensions.

Example

Let’s say you have sales data as tabulated below.

You can map this data on a Radar Chart, as shown below, to make analysis a breeze.

How to Create Charts for Sales Dashboard in Excel?

Are you looking to take your sales tracking to the next level?

Look no further than ChartExpo, the ultimate solution for creating insightful sales dashboards in Excel. ChartExpo effortlessly transforms raw sales data into insightful and interactive charts, making the gleaning of insights a breeze.

You can confidently say goodbye to clunky and outdated spreadsheets. ChartExpo offers sleek and professional sales dashboards that bring any form of data to life.

Benefits of Using ChartExpo

• ChartExpo offers a visual feast of options to cater to your data’s every whim. Say goodbye to the days of one-size-fits-all data visualizations and embrace the power of tailored data analysis and presentation.
• No coding required – just a few clicks, and voila! Informative charts that will leave your audience in awe.
• Unleash your inner artist with ChartExpo’s customization prowess. You have the power to paint your visuals with the perfect palette of colors, fonts, and styles.
• ChartExpo is the perfect blend of quality and affordability. Try it for free for 7 days, then subscribe to a $10 monthly plan. Your data analysis game will never be the same again.

How to Install ChartExpo in Excel?

1. Open your Excel application.
2. Open the worksheet and click the “Insert” menu.
3. You’ll see the “My Apps” option.
4. In the office Add-ins window, click “Store” and search for ChartExpo on my Apps Store.
5. Click the “Add” button to install ChartExpo in your Excel.

ChartExpo charts are available both in Google Sheets and Microsoft Excel. Please use the following CTA’s to install the tool of your choice and create beautiful visualizations in a few clicks in your favorite tool.

Let me show you how to create a Sankey Diagram visualization for your sales data with ChartExpo.

• To get started with ChartExpo, installChartExpo in Excel.
• Now Click on My Apps from the INSERT menu.

• Choose ChartExpo from My Apps, then click Insert.

• Once it loads, choose the “Sankey Chart” from the charts list.

• Highlight your data and click “Create Chart From Selection.”

• ChartExpo will generate the visualization below for you.

• Click the “Edit Chart” button to display the chart’s heading.
• To customize the chart’s title, click the pencil icon close to the ‘Chart Header.’
• The properties window will open. Under ‘Text,’ you can put the suitable title in line 1 and enable the ‘Show’ option. Then click the “Apply” button.

• To adjust the node’s color, click the pencil icon close to it. Then, extend the ‘Node properties’ and pick the desired color from the ‘Node Color’ property. Then, click the “Apply” button.
• To save all your changes, click the “Save Changes” button.

• Your final visualization will look like this.

Insights

• Level 1 (Store) has a total of 621 orders.
• At Level 2 (Category), Electronics is the leading contributor with 43% (268 orders). Conversely, furniture has the lowest contribution among the categories, with 26% (162 orders).
• At Level 3 (Items), Laptops and T-shirts are the major contributors, with 25% (156 orders) and 17% (104 orders), respectively.
• At Level 4 (Brand), Dell and Samsung have higher sales compared to other brands, accounting for 25% (156 orders) and 18% (112 orders), respectively.

FAQs

What is a sales dashboard template?

A sales dashboard template is a pre-designed visual layout that showcases essential sales metrics and data. It offers a structured framework to present information like revenue, customer trends, and product performance. Consequently, it aids businesses in monitoring and analyzing their sales performance effectively.

How do I create a sales performance dashboard?

To create a sales performance dashboard:

1. Identify key metrics like revenue, leads, and conversion rates.
2. Choose a data visualization tool or software like ChartExpo.
3. Collect and organize relevant data.
4. Design the dashboard with charts, graphs, and KPIs.
5. Continuously update and refine based on insights.

Is a sales dashboard only useful for large corporations?

No, a sales dashboard is valuable for businesses of all sizes. It aids in tracking sales performance, identifying trends, and making informed decisions. Small companies can benefit by optimizing sales strategies and achieving growth, just like larger corporations.

Wrap Up

Sales dashboards are powerful tools that help to monitor sales performance and make data-driven decisions. These dashboards simplify sales management by providing real-time analytics and insights in one central place.

Their allure lies not only in their aesthetic finesse but also in their potential to unravel market intricacies. From revenue trends to the intricate alleyways of customer behavior, these dashboards illuminate the path forward.

They provide valuable insights that help teams set goals, identify areas of improvement, and create effective sales strategies. Therefore, with a well-designed sales dashboard, you can stay on top of your sales KPIs and drive success.

Moreover, sales dashboards facilitate communication and collaboration within the sales team and across departments. With real-time data updates, everyone can stay informed and make data-driven decisions.

As technology dances with business acumen, one thing is clear – sales analytics thrive on these dashboards.

ChartExpo provides a range of sales dashboard templates and visualizations to help create best-in-class sales dashboards. With ChartExpo, you can easily visualize your sales metrics and set specific goals and targets.