Lifestyle/History April 2023
There is a fine art to being able to rock the Western look with confidence, while avoiding the outdated cowboy cliche. The influence of country-western style in the fashion world has been undeniable over the years and its influence on the &SONS collections is clearly seen.
With the success of the popular TV series Yellowstone, starring Kevin Costner as ranch owner John Dutton, the cowboy look is back and more popular than ever. Now is the time to bring out your inner cowboy and style out your Western wardrobe.
It may not be Montana, but here in the UK we have stunning rolling hills and grasslands and now the perfect garments to give your wardrobe the western touch…
Whether you're looking for a subtle hint of ruggedness to your everyday look, or you're ready to embrace the cowboy look fully, this guide has you covered. From sturdy denim to classic accessories, we'll show you how to work the Western style into your wardrobe easily.
High-quality denim is a durable and sturdy fabric that can withstand the wear and tear of working on a ranch. It's a breathable fabric, to help keep you cool and comfortable in hot weather conditions and the fading of denim over time can give it a unique and rustic appearance that adds character to your workwear. This is especially true for ranch life, where a rugged and worn-out look is highly sought after. The faded denim can also indicate the amount of work and time that has been put into it, giving it a sense of authenticity and history.
When it comes to outdoor workwear, canvas jackets are also an excellent option. Canvas is a heavy-duty material that is highly resistant to abrasions and tears, making it perfect for outdoor work. It can protect you from harsh elements, such as wind and rain, while also providing insulation against the cold.
On drier days switch out the canvas jacket for a thick and sturdy overshirt. Overshirts are a great addition to a cowboy wardrobe as they offer both practicality and style. They are designed to be worn over a shirt and can provide extra warmth and protection from the elements. Our YUKON shirt, with its heavy-weight fabric and buffalo-horn buttons, is the perfect example of an overshirt that combines both function and fashion. The unique check pattern and bold colour give it a distinct, rugged look that complements the ruggedness of the American outback. This shirt is an essential addition to any adventurous wardrobe.
Every man should own a solid pair of leather boots – whether you’re regularly rounding up the cattle or not. A good pair that is well looked after will last for many years. They're also a good way to level up your casual style and are both dependable and timeless.
Your feet aren’t the only thing that should have protection. If you’re in the outdoors, especially in the colder weather, having a sleek pair of lined leather gloves is the ultimate accessory that will give you the western look.
If traditional denim jeans aren’t your thing, you can always opt for a thick cotton work trouser. Our Crew Pants combine the durability and practicality of the standard carpenter's work trouser and we honed the design for a more aesthetic pair of pants. With 11 pockets, a hammer loop and the convenience of reinforced seams and knee protection these trousers are a great workwear alternative to the ranch style.
Next, we have a denim shirt. A classic piece of clothing for cowboys, and for good reason. The sturdy and durable nature of denim makes it ideal for working on a ranch, and the classic design of a denim shirt has been a staple of western wear for generations. Originally worn as a cheap and breathable shirt, it became a staple and over time became synonymous with the job.
And finally, the cowboy hat. In the Old West, a hat protected them from the sun during the day and warmed them at night when desert temperatures dropped. A felt hat could even hold water for their thirsty horse, or adequately fan a campfire flame. In the modern world, it’s a style statement and those brave enough to wear it are always admired. Just remember the basic cowboy hat rule: Remove your hat when entering a building, speaking to an elder or meeting a lady for the first time.
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