Are LinkedIn Newsletters Worth It? 5 Benefits for Business Owners (2024)

As a business owner, you may be wondering, "Can you do a newsletter on LinkedIn?" The answer is yes, and the best part is that LinkedIn newsletters are free to create and publish.

But are LinkedIn newsletters worth it?

And what are their benefits?

Here are the top 5 benefits of launching a LinkedIn newsletter for your business:

1. Targeted Audience Segmentation

• Create a specific and niche newsletter title to attract subscribers interested in your current business focus
• LinkedIn newsletters prove that your subscribers are active on the platform and interested in your topic

2. Reach Subscribers Directly in Their Inboxes

• Each LinkedIn newsletter edition is sent as an email to subscribers, in addition to being published on the platform
• Leverage LinkedIn's brand authority to reach subscribers' inboxes with high open rates (50-60% on average)

3. Increase Your On-Platform Reach

• Subscribers are notified about new newsletter editions both on LinkedIn and via email
• Build a valuable library of resources over time that showcase your thought leadership and help your audience

4. Extend Your Reach Off-Platform via Search Engines

• LinkedIn newsletter editions are searchable on Google and other search engines
• Leverage LinkedIn's domain authority to rank for key terms in your niche
• Be found by potential clients outside of LinkedIn

5. Create Multiple Newsletters for Different Audiences

• LinkedIn allows you to launch up to 5 separate newsletters on your personal page and 5 on your company page
• Segment your audience based on different problems, offers, or target groups (e.g., B2B vs. B2C)
• Serve various audiences with tailored content without leaving anyone behind

With a clear strategy and consistent effort, a LinkedIn newsletter can be a powerful tool to grow your business and establish your thought leadership.

FREE Resources to Start Your LinkedIn Newsletter: