Raising the bar.
In 2000, Lara Merriken had an idea for a healthier, natural snack bar. But simply making a better bar wasn’t enough. Today, Larabar uses its platform to empower real change-makers and innovators.
REAL FOOD FOR REAL LIFE
We make real food for your body, mind and spirit. Check out our whole lineup of products and find your new favorite flavor.
More about Larabar
Any diet or lifestyle
Simple ingredients make Larabar a great snack option for plenty of diets and lifestyles.
Raise a bar to real people
Larabar is dedicated to highlighting and empowering real innovators and change-makers.
Fun facts about Larabar
Here’s how we keep it real.
A mountain of an idea
Founder, Lara Merriken, came up with the idea for Larabar while hiking in the Rocky Mountains.
Something everybody can enjoy
The bars were tested by people who weren’t into natural food to find a product everyone could love.
Real dedication
Lara Merriken hand sealed all 500 bars for the brand’s very first retail order.
History
Larabar 10 years later
Ten years since the brand joined General Mills, we take a look back at how LÄRABAR got its start and how it’s evolved over time.
