Which Mayonnaise Is Best? A Taste Test of Duke's, Kewpie, and More (2024)

We’d be lying if we said that our tasters went in with no biases. Restaurant editor Elazar Sontag swears by mayo stalwart Hellmann’s, while director of creative development Ian Stroud was quick to declare that his go-to is Kewpie. But the blind taste test format means your faves may flop—and when our test concluded, our winning brands were revealed to gasps and pearl clutches all around.

How our editors evaluated

We eat with our eyes, as the saying goes, and that’s how we started our mayonnaise taste test. Some of our entries were ghostly white, while others were closer to cream or ecru. Some were tinged with yellow. To us, mayo’s color isn’t as valuable as its flavor, but tasters agreed that a bright, celebrity-veneer white wasn’t entirely appealing.

Our tasters also judged on texture. Some of the brands of mayo were airy and gelatinous, jiggling on their plates. Others were looser and creamier, like sour cream. Our panel agreed that a wiggling mayonnaise was not ideal. We’re looking for a creamy and spreadable consistency, not unlike Greek yogurt.

Finally, we judged on flavor—the most important factor for our taste test. A great mayonnaise, our tasters said, should balance its fatty richness and cheeky tang with the slightest hint of sweetness. It should have a solid base of umami without an overwhelming taste of egg, and a good hit of acid—be it lemon or vinegar—for balance.

With some enticing-looking candidates in front of us, we charged ahead, tots in hand, and didn’t stop until we found our three favorites.

The Heavy Hitter: Good & Gather Organic Mayonnaise

Photograph by Andre Rucker, Food Styling by Emilie Fosnocht

Target’s store brand, Good & Gather, frequently places well in our taste tests, so it wasn’t surprising to see that its organic mayonnaise was a winner. It uses soybean oil, a common base oil in commercial mayonnaise, and organic egg yolks, as well as distilled vinegar, cane sugar, mustard seed, lemon juice concentrate, and “natural flavors.” Mayonnaise can be made with a whole egg, or just the yolk, but since the egg white is mostly made of water, you’re not missing much in a mayonnaise made without it.

Which Mayonnaise Is Best? A Taste Test of Duke's, Kewpie, and More (2024)

FAQs

Does Kewpie mayo taste better than regular mayo? ›

Kewpie is made with egg yolks so it's richer.

For starters, Kewpie mayonnaise — which is made with egg yolks and not whole eggs — has a richer, more velvety texture than regular store-bought mayo. It is not surprising, since they use a high proportion of yolks, which give it an egg-forward flavor.

What mayonnaise do chefs prefer? ›

The Best Store-Bought Mayonnaise, According to Chefs

“It's Duke's or nothing for me,” Surti says, and Hereford echoes that sentiment, adding, “I'm a Duke's man, tried and true.”

Which mayo is better, Hellmann's or Dukes? ›

Duke's is tarter, with a more distinctive, almost vinegary, smell. Hellmann's is more neutral. That said, though, someone will immediately claim to prefer the “saltier, more citric” taste of Hellmann's. Or point out that Duke's contains no sugar.

Which mayonnaise is more tasty? ›

The All-Around Favorite: Duke's Real Mayonnaise

The main seasoning is paprika, and the acidity comes from cider vinegar, a departure from the plainer distilled vinegar in most brands of mayonnaise. And Duke's notably skips sugar (which appears in many mayonnaise brands, including both Good & Gather and Kewpie).

Should Kewpie mayo be refrigerated? ›

Yes, we suggest refrigerating them after opening. When did Kewpie launch its award winning Deep Roasted Sesame Dressings & Marinade?

What is the closest mayo to Kewpie? ›

Which mayonnaise is closest to Kewpie? - Quora. In the United States, about the closest thing to Kewpie that you're going to find (personally, I order Kewpie from Amazon every couple of months or so,) is Duke's, which is only sold in the south.

What is the number one selling mayonnaise? ›

Real Mayonnaise Hellmann's

Why is Duke's mayo the best? ›

Duke's contains a higher ratio of egg yolks than most other commercial mayos, which makes it rich, creamy, and less likely to separate when heated.

Does Duke's mayo taste like Miracle Whip? ›

Duke's, a Southern favorite and staple, contains no added sugar. The gap between the two condiments comes down to taste. Miracle Whip is simultaneously sweeter and spicier than mayo. Mayonnaise is richer, with a distinct eggy smell and a lightly tangy taste.

Where is Duke's mayo most popular? ›

And one particular mayonnaise reigns supreme, especially in the South. If you've spent any time below the Mason Dixon Line, you already know the mayonnaise brand I'm talking about. But if not, the South's favorite mayo brand is Duke's Mayonnaise.

What company makes best foods mayonnaise? ›

Unilever acquired the Hellmann's and Best Foods brands in 2000 and they remain members of the Unilever family today!

What does Kewpie mayo taste like? ›

It's not only smoother, richer, and more fun to use (squeeze bottle > jar) than your average mayo, but it's also packed with much, much more eggy umami flavor.

What kind of mayo do most restaurants use? ›

Instead, they tend to use heavy-duty mayonnaise. Not only does the extra heavy mayo give dishes like potato, pasta, and egg salads a richer flavor, it can also improve their consistency.

Is Kewpie mayo good for you? ›

Like American mayo, Japanese mayo is high in calories and fat—1 tablespoon of Kewpie mayo contains 100 calories and 10 grams of fat, or 16% of your Daily Value. However, it's relatively low in sodium, 4% of your Daily Value, and contains no carbs or sugar.

Why is Kewpie mayo fishy? ›

Be it within a sushi roll, or drizzled atop a salad, Kewpie can instantly enhance a dish with its sweet, yet tangy creaminess. Often described as being 'fishy' due to the presence of monosodium glutamate, Kewpie Mayonnaise is actually rather more egg-like in flavor (made from egg yolks, rather than whole eggs).

Is Kewpie mayo supposed to taste sour? ›

Ingredients and flavor

A food writer with the Sacramento Bee wrote that "Kewpie's irresistible flavor is different than other mayonnaises. After sweet, sour, salty and bitter, it is imbued with umami". The umami flavor component is the result of the monosodium glutamate.

Does Kewpie mayo taste good on sandwiches? ›

Kewpie mayonnaise is my number one condiment of choice. I love it with fries, I love it on sandwiches, I love it as a dip, I just LOVE it. If you've never had Kewpie mayo or you have heard of it but haven't tried it, you need to.

Why is Kewpie mayo in a bag? ›

KEWPIE Mayonnaise is packed in a bottle designed to shut the oxygen out. Oxidization of oil from exposure to oxygen is the enemy of great flavor. Kewpie Mayonnaise 500g (Product of Japan) comes in a bottle made of multi-layered plastic that's designed to keep oxygen out, keeping the flavor in.

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